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A lot can happen in a year, and, certainly, a lot has. That’s particularly true in the world of marketing. The way people consume messages has changed, as has the kinds of messages that families are responding to. With COVID, people have built a familiarity and ease with virtual events, and in some instances they prefer them. They’ve also built new digital literacies, and it’s reasonable to assume that many habits will persist after the pandemic. What does that mean for us? Marketing is always a changing landscape, which is one of the reasons we started the Marketing Academy all those years ago. The workshops and events were a time to share best practices, to learn from the experts, and to consider the challenges unique to the specific context that we’re working within. The Academy utilizes the unique position of Our Kids to share insights on trends in school marketing and how parents research schools. Given the past year, the need for those things — sharing best practices, learning from the best, becoming better marketers — has become particularly pronounced. Schools have had to re-orient their marketing strategies to better adapt to the new landscape. We’ve learned a lot, and there’s still a lot to learn. With that in mind, we’re delighted to launch a webinar series in collaboration with OFIS (Ontario Federation of Independent Schools). We’re hoping you’ll be able to join us as, together, we learn about the changing landscape and how schools can build stronger, more flexible marketing strategies. Head over to our registration page to learn more about the 3 topics of this webinar series. While you’re there, grab a spot and we’ll see you soon. In other news ... New association added to your control panel We added EcoSchools Canada to your control panel. If your school is part of this association, please make sure to add it here so your school will show up under this association’s profile page. Microsoft Customer Story: Private school promotes digital educational excellence with Surface Pro and advanced collaboration tools Private school promotes digital educational excellence with Surface Pro and advanced collaboration tools To foster top-notch education among its nearly 1,000 students, Loyola Blakefield strives to remain competitive in its private-school market. To make this possible, the school recognized the value of digital transformation within the organization, adopting Microsoft Office 365 and deploying Microsoft Surface Pro devices after considering competing products like the Apple iPad. Now, students collaborate more effectively than ever, teachers are more productive, and everyone is better organized. “We’re just scratching the surface of Surface. We’re developing a whole new mindset focused on collaboration. Our students and teachers have progressed so much, and this is just the first year.” Learn more 
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