So far in this series we’ve talked about a few core truths unique to school marketing. If you missed them, catch up here. In the next few Insiders, we’ll turn to the practical implications of these truths. School marketing isn’t normal. So neither is the way we should measure it. KEY #6 To gauge the returns from your Our Kids campaign (or any campaign), you may ask families, “Where did you hear about us?” This can mislead you, for two reasons:
Our members found this out first-hand. A few thought Our Kids wasn’t yielding results. We suggested they ask families, “Where did you research on us?” instead of “How did you hear about us?” They discovered Our Kids had a much larger impact on enrolment decisions than they assumed. In fact, some members performed in-depth studies on how families chose them (as opposed to how families found them), which further confirmed the value of Our Kids. In other news ... Microsoft’s commitment to sustainability and accessibility Microsoft (MS) is firmly committed to the values of sustainability and accessibility, and it has been for many years. This came through loud and clear in our interview with Rustom Patel, Microsoft Canada’s Surface Marketing Manager. Rustom spoke to us about the importance Microsoft ascribes to sustainability and accessibility and how the company promotes these values. He also discussed what this looks like in practice through specific MS products. Boost your open houses Many schools are hosting their open houses this fall. Please reach out to your account manager to find out how we can generate more interest to your upcoming events. Copyright © 2022 Our Kids Media, All rights reserved. To unsubscribe, click here |