Events

Past Events

• FEB 26

  Workshop at the OCA Annual Conference Our Kids is proud to present two workshops at the annual OCA conference on Feb 26

  To register for the conference, click here: events.ontariocamps.ca

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  2:45-3:45 PM
  All About The Journey - Guide your prospective campers from discovery to validation.

  We all are too familiar with the pre-summer rush, where camps fill the screens and airwaves with last-minute ads to fill their spots. Come to this session to learn about tools you can use to increase registration throughout the year, and build a waiting list for your upcoming summer.

  In this workshop, you’ll learn:

  • Key milestones in parents’ decision-making journey
  • Top questions parents ask and when they usually ask them
  • How parents validate their decisions after they’ve chosen your camp in their minds
  • Where parents find answers, and how each source differs
  • A practical worksheet to plan for your upcoming annual marketing strategy

  
  

  4:00-5:00 PM
  Evaluating your marketing results - the modern approach to ROI measurement

  If you’re like most marketers, your marketing approach consists of more than one tool or platform. Whether it’s digital ads, social media, print, or even out-of-home advertising, you’ll need a framework to accurately measure both the direct and indirect return on investment of each platform. In this session, we’ll share best practices for collecting your data, interpreting it, and understanding how to track both direct and indirect results.

  In this workshop, you’ll learn:

  • How to maximize your annual marketing budget to build a predictable funnel
  • The most popular methods of evaluating marketing ROI
  • The difference between top-of-the-funnel and bottom-of-the-funnel measurements
  • A practical worksheet to plan for your upcoming annual marketing strategy

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  To register for the conference, click here: events.ontariocamps.ca